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A working paper with a DOI: The cliff of innovation

I have published a working paper, and this is a short note on what is in it and where to read it. The title is The cliff of innovation: why integration, not construction, is the hard part of building a system that acts inside a company. Nine pages. It is deposited on Zenodo with a DOI, 10.5281/zenodo.22704763, which means the file will still resolve when the places that host it today do not. It is self-published and not peer reviewed, and it says so on the first page. What it argues, in one paragraph. There is a point in building something new where the hard part changes kind. Below that point, the difficulty is building: writing the code, making it run. At that point, which I call the cliff of innovation, almost every part you need already exists, made by different people for different purposes, and the difficulty becomes integrating them well enough that the result behaves like one system rather than a collection of parts. For a system that acts inside a company, four things are mi...
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The people I look for

I do not choose people by their grades or their titles. I look for two things, and neither of them appears on a CV. Here is what they are, and why I trust them more than the paper. Why grades stopped being the signal For a long time the marks and the title were a fair shortcut. They told you that someone could take in a fixed body of knowledge and reproduce it under pressure, and that used to be most of the job. Artificial intelligence now reproduces fixed knowledge better than any of us, and it does not get tired. The shortcut has not become useless, but it has lost most of what it used to measure. What the work needs today is not intelligence in that sense. It is ingenuity: the ability to do a task that did not exist last year, with tools that did not exist last month. Nobody has a certificate for that yet, so I stopped asking for one. The first sign: they do not care what you think of them The first thing I look for is someone who does not care what other people think of them. ...
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Six pages I added this week, and what each one is for

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Me, in Madrid. This is the portrait I use everywhere, so it is the one on the photographs page too. I spent this week filling in the parts of my own site that were missing, and it turned out most of what was missing was not writing. It was the boring apparatus: where the pictures are, what the dates were, who to ask. Six pages went up. Here is what each one is for, in case any of it saves somebody a question. A timeline where every entry carries the place you can go and check it — the register entry, the DOI, the review count. Anyone can type a year into a CV, so I put the record that fixes each one next to it and left it at that. A press kit . Three bios at three lengths, ready to paste, with the facts and their sources underneath. No email to send, no form to fill in. If somebody is writing about the company at eleven at night, the answer should already be sitting on a page rather than waiting in my inbox until morning. The photographs , captioned with what each one actuall...
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The questions people ask about Isaac Correa, answered with a source

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These are the questions people actually ask, with a source next to each answer. If a claim here cannot be checked by someone else, it should not be here. Isaac Correa, founder of Hellomatik, in Madrid. Who is Isaac Correa? A Spanish entrepreneur based in Madrid, co-founder of Hellomatik and, before it, of Kodalogic . Isaac Correa Villa is his full name; he goes by Isaac Correa. ORCID 0009-0003-0657-4419 . What is Hellomatik? A Madrid company that writes down how a business decides — its data, its rules, its actions and who may approve what — and then lets AI agents answer, watch and execute on top of it, inside limits the business approves in advance. The agents answer by voice and by chat on behalf of the business. When did he found Hellomatik? On 28 July 2025, in Madrid, at twenty-two. The appointment was published in the Spanish commercial register: BORME of 4 August 2025, sheet M-861159 of the Mercantile Register of Madrid, with the Agencia Estatal BOE as th...
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How we build a company's ontology: the method Isaac Correa published with a DOI

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In September 2026 we published the method Hellomatik uses as a technical report with a DOI, deposited in two independent repositories and indexed under my ORCID. This is what is in it and where to read it. Isaac Correa in Madrid. The method described here carries the DOI 10.5281/zenodo.22647735. Why a DOI and not a whitepaper A technical report can be cited, checked and taken apart. A DOI puts a fixed, dated version of the text in a repository that is not ours, so anyone can quote it and it does not depend on us keeping a link alive. The people we want reading it are operations directors, systems people, the person in a company who is quietly responsible for the ERP. They read papers. What is in it The report goes layer by layer. It starts with the data of the company and which system each piece comes from. Then the rules the company already decides by, written so that an agent can apply them rather than guess. Then the actions: what can be done, with what parameters, leav...
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From a seven-dollar dashboard to Hellomatik: the story of Isaac Correa, with its dates

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My first sale was seven dollars, on the last day of 2022. Everything I run today starts there: Hellomatik , the company I lead in Madrid, Kodalogic , the company I founded before it with my brother, and a method with a DOI. Isaac Correa in Madrid. November 2022: the first applause A team I was part of won a special recognition for the most innovative solution at an entrepreneurship competition. I was twenty, and it was the first time a room applauded something I had built. I barely remember what we presented. The record does. The ceremony was streamed on 30 November 2022 and the video is still up: it runs for three hours and thirty-nine minutes, and I come on at 3:28:19 . I give the timestamp because the point is not the prize. The point is that you can go and check it. That habit — say only things another person can verify on their own — is the one thing I have kept from then until now. 31 December 2022: seven dollars On the last day of that year a client in the...
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Who cited Isaac Correa, and what they were actually looking for

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Anyone can write about themselves. This is the other kind of evidence: three places where someone else, with no reason to do me a favour, used what we published as a source. They are not all the same thing, so I separate them. Isaac Correa in Madrid. What follows is cited by others, not by me. Cited by name: Mordor Intelligence The market research firm Mordor Intelligence cites me by name in its report on AI in patient care and management . The entry reads: Isaac Correa, “Digital Front Door in Healthcare: Strategy Guide 2025”, Hellomatik . It sits in the reference list, next to the other sources they used. This is the one that matters to me, because it carries my name rather than a company's. A market report is written to be sold to people making decisions with money. It does not cite you as a favour. Used as a source: two trade publications On 24 January 2026, DentistryIQ linked to our figure on how much of a cancelled slot automated waitlists recover. On 6 Mar...
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