Who cited Isaac Correa, and what they were actually looking for

Anyone can write about themselves. This is the other kind of evidence: three places where someone else, with no reason to do me a favour, used what we published as a source. They are not all the same thing, so I separate them.

Isaac Correa, founder of Hellomatik, in Madrid
Isaac Correa in Madrid. What follows is cited by others, not by me.

Cited by name: Mordor Intelligence

The market research firm Mordor Intelligence cites me by name in its report on AI in patient care and management. The entry reads: Isaac Correa, “Digital Front Door in Healthcare: Strategy Guide 2025”, Hellomatik. It sits in the reference list, next to the other sources they used.

This is the one that matters to me, because it carries my name rather than a company's. A market report is written to be sold to people making decisions with money. It does not cite you as a favour.

Used as a source: two trade publications

On 24 January 2026, DentistryIQ linked to our figure on how much of a cancelled slot automated waitlists recover. On 6 March 2026, Dental Economics cited our figure that 90% of dental offices are not using automated waitlists.

To be precise, because the difference is real: those two credit Hellomatik, not me by name. What makes them worth recording is the company they keep. The other external sources in those same articles are PubMed, PMC and Frontiers — peer-reviewed literature.

What they were looking for

Both trade publications ended up citing the same piece of ours. They did not link to a product page. They linked to a number, because they needed one and it was not published anywhere else.

Almost everything written about AI in companies is a demonstration or a promise. The result is rarely shown, because the person selling has no interest in the denominator: how many times it failed, over how many attempts. So we run these tools inside a company with real invoices, stock and purchase orders, and publish what the numbers say, including where they fail.

That is also why the method is a technical report with a DOI rather than a whitepaper. A whitepaper is marketing that hopes to be believed. A report with a DOI is a fixed, dated text in a repository that is not ours, which anyone can quote and take apart.

Isaac Correa is the founder of Hellomatik, in Madrid, and before that of Kodalogic. The full page with these citations is on his own site. Method: DOI 10.5281/zenodo.22647735. ORCID 0009-0003-0657-4419.

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