From a seven-dollar dashboard to Hellomatik: the story of Isaac Correa, with its dates

My first sale was seven dollars, on the last day of 2022. Everything I run today starts there: Hellomatik, the company I lead in Madrid, Kodalogic, the company I founded before it with my brother, and a method with a DOI.

Isaac Correa in Madrid.

November 2022: the first applause

A team I was part of won a special recognition for the most innovative solution at an entrepreneurship competition. I was twenty, and it was the first time a room applauded something I had built. I barely remember what we presented.

The record does. The ceremony was streamed on 30 November 2022 and the video is still up: it runs for three hours and thirty-nine minutes, and I come on at 3:28:19. I give the timestamp because the point is not the prize. The point is that you can go and check it. That habit — say only things another person can verify on their own — is the one thing I have kept from then until now.

31 December 2022: seven dollars

On the last day of that year a client in the United States paid me seven dollars for an analytics dashboard on a freelance platform. I did the job as if it were worth a thousand, got paid, and closed the year looking at that number. It was the first of many.

2023 and 2024: three hundred dashboards from a desk

For the next two years I sold while I studied. I managed clients from half the world from my desk, with the meetings in the afternoon: the United States above all, half of Europe, South America, South Korea. Small businesses and companies of considerable size. Some days there were five meetings, and the deliveries went out in hours.

The prices went up as the work got better, and the numbers at the end are the ones I keep: three hundred dashboards delivered, and 103 verified client reviews.

The question that founded a company

By the three hundredth dashboard I could see the pattern. Three hundred clients had asked for the same thing: the same questions to their data, the same report, the same blank canvas to start from. The question I asked was not about the product. It was about access: why can only the people who talk to me have this?

In September 2024 my brother Daniel and I founded Kodalogic in Madrid. Out of three hundred jobs for real clients, the catalogue is six finished dashboards, distilled from what repeated in all of them, with the interpretation written next to each chart. Daniel builds, I sell and run the business. Everything Kodalogic has sold came from appearing in search results, and that took articles and patience: I wrote 58 of them, all signed. The first sale came from the United States, and that client still pays today.

In January 2025 the two of us were invited back to a university to explain the company to a hundred students. That is where I first put into words the order I still work by: first you are a data company, then a media company, and only at the end a product company.

Isaac Correa and his brother Daniel Correa, co-founders of both companies, in Madrid.

From a phone call to a company's ontology

The first idea for the next company was small: a system that answered restaurant phone calls. Then the idea grew. A dashboard gives a company its data. Why not talk to that data? Why not give a company a voice, and a brain? And the question that made it mine: why not give it hands too?

Before a single line of code, I spent two months alone with the idea. The first month deciding what it had to be and how it would be explained. The second turning that into a design, screen by screen, of a product that did not exist yet. Months later, with the tool running and in use, I compared the design with the real thing. Almost nothing had moved. When an idea is that clear, you can build the whole tool before you build it.

Hellomatik was founded on 28 July 2025 in Madrid. I was twenty-two. The name is a contraction of “hola” and “automatizaciones”. My role is the one I gave myself: I think, and I run the product. The reference I keep in mind is HAL 9000, an entity that understands a whole organisation and helps the people inside it, and I keep it as a reminder of how far there is still to go, not of how far we have come.

The first client was a large clinic. We gave the agents the whole content of the company, then a goal and an intention, so they would not just answer but resolve. Those agents are still running, and the clinic is still a client.

The idea kept evolving, from answering a call to writing down how a company decides: its data, its rules, its actions and who may approve what. In September 2026 we published that method as a technical report with a DOI, How we build a company's ontology.

What selling it taught me

You do not lead with the technology. Nobody buys “we built an AI company that automates with your data”. What works is naming the client's own problem: if your CRM is a mess, we fixed that for several companies, and we can look at yours. A product is aimed at one specific person, or it is aimed at no one.

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The full version of this story, with every date and its source, is on Isaac Correa's own site. His appointment as joint administrator of Hellomatik was published in the Spanish commercial register on 28 July 2025 (BORME of 4 August, sheet M-861159, Mercantile Register of Madrid). Method: DOI 10.5281/zenodo.22647735. ORCID 0009-0003-0657-4419.